BlueMonday
Brand Design
Guidelines

BlueMonday
Brand Design
Guidelines

BlueMonday
Brand Design
Guidelines

Everything you need to keep up with the BlueMonday brand

Introduction

Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.

Brand statement

Be bold, confident, and forward-thinking.

Brand claim

Commited to innovation.

Brand values

Brand value nr. 1

Brand value nr. 2

Brand value nr. 3

Brand value nr. 4

Brand value nr. 5

Colors

Our brand employs a color scheme with 90% blue hues and 10% orange accents, imbuing each color with significance.

Blue

#4400FF

Second blue

#2244FF

Red

#FF3300

Dark blue

#191439

Mid blue

#464168

Grey blue

#9C9AAC

Light blue

#CECCDB

Sheet

#F2F2F7

Black

#000000

White

#000000

Greyscale

BlueMonday also uses all shades of grey.

Lightest

Lighter
Lighter
Light
Default
Dark
Darker
Darkest

Typography

The brand is strongly relying on well balanced and confident typography.

Typeface

Inter

Sizing

Heading 1

Heading 1

Inter 80 Regular

Heading 2

Inter 64 Regular

Heading 3

Inter 36 Regular

Heading 4

Inter 20 Regular

Heading 5

Inter 16 Regular

Heading 6

Inter 14 Regular

Body text

Inter 14 Regular

Download

Inter Font Family in various formats

Imagery

Visual imagery draws inspiration from the depths of nature, evoking a sense of exploration and discovery.

We harness the power of black photography, in architecture, nature, technology but also other abstract but aesthetical forms.

Blue

Monday

BlueMonday Imagery

Blue

Monday

Blue

Monday

Blue

Monday

BlueMonday Imagery

Blue

Monday

Blue

Monday

Blue

Monday

BlueMonday Imagery

Blue

Monday

Blue

Monday

Discover the power of our logo: a refined and expressive symbol that reflects our brand’s essence.

Master the art of typography and empower your creations with a robust and adaptable typographic system.

Embrace the charm of our image style, delivering an outstanding visual journey that complements our identity.

Tone of voice

Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.

Innovative and optimistic

Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.

Trustworthy and Reliable

Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.

Action-Oriented

Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.

Professional yet Approachable

Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.