Introduction
Welcome to the BlueMonday corporate visual design guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking. The main color of our brand is blue, which symbolizes trust, reliability and professionalism. The logo of our company is a circle, which represents unity, harmony and completeness. By following these guidelines, you will help us communicate our vision and values to our customers and partners.
Brand statement
Be bold, confident, and forward-thinking.
Brand claim
Commited to innovation.
Brand values
Brand value nr. 1
Brand value nr. 2
Brand value nr. 3
Brand value nr. 4
Brand value nr. 5
Logo
Logo can be used only as a symbol or in horizontal or vertical orientation.
Available in the colorful and monochromatic version.
Logo symbol
Blue
Name
Blue
Monday
Full logo horizontal
Blue
Monday
Blue
Monday
Full logo vertical
Usage
Protection zone
Protection zone is 2/3 of the logo size to each side.
Blue
Monday
56px
Minimal size
Minimal size of the logo is 24 px.
Blue
Monday
24px
Guidelines
Do use
Do use only the Logo symbol if the logo is used on small area
Do position the logo in one of the corners of the layout
Do respect the protection zone of the logo
Do respect the minimal size
Do use color or monochromatic version according to context
Don't use
Don't distort the colors of the logo
Don't separate the logo elements
Don't add effects (shadows, opacity, etc.) to the logo
Don't distort / skew the logo shape
Don't change the orientation of the logo
Download
Various formats for digital and print
Colors
Our brand employs a color scheme with 90% blue hues and 10% orange accents, imbuing each color with significance.
Blue
#4400FF
Second blue
#2244FF
Orange
#FF3300
Dark blue
#191439
Mid blue
#464168
Grey blue
#9C9AAC
Light blue
#CECCDB
Sheet
#F2F2F7
Black
#000000
White
#000000
Greyscale
BlueMonday also uses all shades of grey.
Lightest
Typography
The brand is strongly relying on well balanced and confident typography.
Typeface
Inter
Sizing
Heading 1
Inter 80 Regular
Heading 2
Inter 64 Regular
Heading 3
Inter 36 Regular
Heading 4
Inter 20 Regular
Heading 5
Inter 16 Regular
Heading 6
Inter 14 Regular
Body text
Inter 14 Regular
Download
Inter Font Family in various formats
Imagery
Visual imagery draws inspiration from the depths of nature, evoking a sense of exploration and discovery.
We harness the power of black photography, in architecture, nature, technology but also other abstract but aesthetical forms.
Discover the power of our logo: a refined and expressive symbol that reflects our brand’s essence.
Master the art of typography and empower your creations with a robust and adaptable typographic system.
Embrace the charm of our image style, delivering an outstanding visual journey that complements our identity.
Tone of voice
Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.
Innovative and optimistic
Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.
Trustworthy and Reliable
Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.
Action-Oriented
Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.
Professional yet Approachable
Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.
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